SIX KEY ELEMENTS TO FORMULATING A WEB STRATEGY

  1. Define your purpose: is your site intended to support members, raise funds, provide outreach to clients, conduct sales?
  2. Identify your audience: who will use your website and why?
  3. Design your web site: what appearance, content and organization do you want?
  4. Publicize your site: how will your audience find you? why should they keep coming back?
  5. Determine your site's success: how will you know if your site is meeting your goals & objectives?
  6. Maintain and manage your site: who will maintain and update your site? how will they obtain the information they'll need?
---from Robbin Zeff, THE NONPROFIT GUIDE TO THE INTERNET.


THE CONTENT OF A WEB SITE--SOME IDEAS TO CONSIDER

  • Identity of the organization: who are you? what is your mission? who are your staff & board members?
  • Programs and services: what do you do?
  • Contact information: how can you be reached by phone, mail, fax, and e-mail?
  • Available resources: what materials do you have for free or for sale?
  • Current activities: what information do you want to highlight?
  • Links to related sites: what other on-line resources do you want to call to the attention of your users?
  • Help requests: what are your organization's needs (e.g. volunteers, money, information, materials)?
---from Robbin Zeff, THE NONPROFIT GUIDE TO THE INTERNET.


WHY DO WEBSITES FAIL?

  1. The front (home) page fails to capture attention.
  2. The pages take too long to load (too many graphics, overly large graphics, too much text)
  3. The site does not treat the World Wide Web as a new, interactive medium.
  4. The site is insufficiently creative and too stiff; it lacks fun or imagination.
  5. The site lacks useful content.
  6. The site is overtly self-serving.
  7. The site is difficult to navigate.
  8. The pages are not updated regularly.
  9. The site does not allow users to contact the organization.
  10. The site is always under construction.
---from Bruce Judson, NetMarketing.

ON-LINE RESOURCES:

SAMPLE SITES TO VISIT:

WEB PAGE DESIGN INFORMATION:

HTML EDITORS and AUTHORING TOOLS:

WEB GRAPHICS:

OBTAINING A DOMAIN NAME:

PUBLICIZING YOUR SITE:

CHECKING YOUR SITE's HTML:

COUNTING VISITORS TO YOUR SITE:


OFF-LINE RESOURCES:

There are many publications available for learning about web site design. Two that look at the strategic design process are:

Among the books that cover the practical methods of web page design using HTML are:

Several periodicals regularly provide tips on web site design; a couple of the more accessible ones, which have their own web sites, are:


VCF Home Page Introduction to the Internet

http://www.sover.net/~paulven/workshop/design.html
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E-mail answered at paulven@sover.net

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