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MODULES:

Week 1:
Introduction

Week 2, Module 1:
Grant Research

Week 3, Module 2:
Proposal Writing

Week 4, Module 3:
Capital Campaigns

Week 5, Module 4:
Major Donors

Week 6:
Planning for
Fundraising

Module 5:
Annual & Direct
Appeals

Module 6:
Special Events

Module 7:
Planned Giving

Module 8:
Corporate
Partnerships

Module 9:
Social Enterprise

Module 11:
The Board's Role
in Fundraising

Blackboard

Fundraising Principles and Practices
Module 10: Using the Internet for Online Donations

Required Readings:
  • Seltzer, Chapter 13

Required online readings:

Optional readings:

Competencies:

  • identify several online services which support online donations
  • describe the potential advantages and disadvantages of using the Internet to solicit contributions
  • discuss the legal and regulatory constraints on online fundraising

    Demonstration of Competencies:

  • research one of the services which assist nonprofits in collecting and processing online donations. Sometimes called Charity Shopping Portals or Charity Shopping Malls, you'll find several listed among the readings and Useful Links on the course website. You'll also find sites that collect direct donations to nonprofits, called online donation engines. In a three-to-five-page paper discuss the services provided by the company, some of its nonprofit clients, its fee structure, and the advantages and disadvantages of the service for small to medium-sized nonprofits or NGOs.
    OR
  • contact a nonprofit or NGO administrator about their experience with online donations and write a three-to-five-page summary of their experience and lessons learned
    AND, with either assignment,
  • complete an online exam for this module.

    Useful Links:

    Virtual Promise
    "Virtual Promise is the most definitive report ever published in the UK on how charities are using the Internet. It is based on four separate quantitative pieces of research as well as a range of interviews with charities and industry gurus. One of the main aims of the report is to raise the ambition of the voluntary sector when it comes to the Internet. As part of this process the report is proposing the creation of a task force as well as suggesting a variety of way in which Government can do more to help."

    Internet-Fundraising.com

    Online Fundraising (Benton Foundation, Best Practices Toolkit)

    Nonprofit Organizations and the Internet: A Resource List, The Foundation Center.

    Using the Internet to Seek Donations, The Chronicle of Philanthropy.

    UK Fundraising

    fundingpool.com

    Give2Asia, Asia Foundation. "A community of donors, grantees, and grantmaking professionals committed to improving and increasing philanthropy to Asia."

    The Nonprofit Matrix (Hewitt & Johnston Consultants).
    "An online guide to selecting and integrating "dot-coms" (commercial service providers of components such as donation processing, giving portals, affinty shopping and more) into your organizationºs web and internet strategies."

    e-Philanthropy v.2.001 (W.K. Kellogg Foundation)

    Online Giving, (Internet-Fundraising.com)

    Fundraising Online
    Sponsored by Mal Warwick and Associates, a fund-raising and marketing company in Berkeley, Cal., this site shows non-profit organizations how to use e-mail and the Internet in fund raising.

    Online Donations (list of online donation engines, The Nonprofit Matrix)

    CharityFinders

    CreateHope: Electronic workplace giving

    America's Charities

    WebCharity

    Justgiving - Charity made easy. An online donation support service in both the U.S. and the U.K.

    Give Online

    Ezdonate

    ClickandPledge.com

    ePhilanthropy Foundation

    Online Fundraising Resources Center
    Developed by Adam Corson-Finnerty and Laura Blanchard, fund raisers at the University of Pennsylvania Library, this Web site includes articles that discuss how to use e-mail and the Internet to raise money and strengthen bonds with donors.

    Fundraise on the Internet, Benton Foundation.

    Online Fundraising List (listserv) (The Gilbert Center)

    Nonprofit Online News (e-mail newsletter) (The Gilbert Center)

    e-fund news (e-mail newsletter) (Rick Christ)

    Internet Fundraiser (e-mail newsletter) (Changingourworld.com)

    The Internet Insider (e-mail newsletter) (Marilyn Gross)

    Successful Fundraising Online (e-mail newsletter) (Mal Warwick & Associates)

    eContributor. Online fundraising software

    ePhilanthropyFoundation.
    "ePhilanthropyFoundation.org was founded to foster the use of the Internet for philanthropic purposes. The ePhilanthropy Foundation is devoted to fostering secure, private, and ethical online philanthropy."

    ePhilanthropyFoundation discussion forum (Yahoo!Groups).
    ePhilanthropy Code of Ethical Online Philanthropic Practices


    Bibliography:

  • Corson-Finnerty, Adam & Laura Blanchard, Fundraising and Friend-Raising on the Internet, American Library Association Editions 1998.
  • Grant, Gary B., Gary M. Grobman, & Steve Roller, The Wilder Nonprofit Field Guide to Fundraising on the Internet, Amherst H. Wilder Foundation: St. Paul, MN 1999.
  • Hart, Theodore, James M. Greenfield and Michael Johnston, Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising, Wiley: New York 2004.
  • Johnston, Michael, The Fund Raiser's Guide to the Internet, Wiley: New York 1998.
  • Lake, Howard, Direct Connection's Guide to Fundraising on the Internet, Aurelian Information 1996.
  • Warwick, Mal, Ted Hart, & Nick Allen, Fundraising on the Internet: The ePhilanthropy Foundation's Guide to Success Online, Second Edition, Wiley: New York 2001.



    Go to online conference: Blackboard





    URL: http://www.sover.net/~paulven/sit/online.html