MODULES:

Week 1:
Introduction

Week 2, Module 1:
Grant Research

Week 3, Module 2:
Proposal Writing

Week 4, Module 3:
Capital Campaigns

Week 5, Module 4:
Major Donors

Week 6:
Planning for
Fundraising

Module 5:
Annual & Direct
Appeals

Module 6:
Special Events

Module 7:
Planned Giving

Module 8:
Corporate
Partnerships

Module 9:
Social Enterprise

Module 10:
Online Donations

Module 11:
The Board's Role
in Fundraising

Blackboard

Fundraising Principles and Practices
June 13 - August 12, 2005


Instructor: Paul G. Ventura
SIT Phone: 802 258-3165

E-mail: paul.ventura@sit.edu

This three-credit course will enable participants to successfully obtain funds for nonprofit and nongovernmental organizations through a combination of foundation, corporate and government grants; direct campaigns among donors and private individuals; individual solicitations for deferred gifts; and other fundraising strategies.

Description of Course Requirements

The course is organized around individual topics or "modules." Each participant will complete six of these modules; four of these are required, and the remaining two can be selected from among seven options.

The successful completion of each module requires participation in an online discussion, related readings, and individual demonstration of appropriate competencies through projects, papers and examinations. In the written assignments, you are expected to draw from the readings and to cite your sources using standard citation form.

Required Modules:

1. Grant Research & Planning
2. Grant Proposal Writing
3. Capital Campaigns
4. Prospect Research and Major Donors

Elective Modules (choose any two):

5. Annual and Direct Appeals
6. Special Events
7. Planned Giving
8. Corporate Partnerships, Cause-Related Marketing, and Venture Philanthropy
9. Social Enterprise, Venture Income and Earned Income
10. Using the Internet for Online Donations
11. The Board's Role in Fundraising

Each participant is required to actively participate in the online discussion for each module during the period in which that module is active, ordinarily one or two weeks. Participation is defined as a minimum of three substantive postings per week on the course discussion board. For the discussion to be useful your posts should be made at least once at the beginning of the week (Thursday or Friday), at the middle of the week (Monday or Tuesday), or at the end of the week (Wednesday).

The discussion board can be found at the SIT Blackboard site, http://commmunity.sit.edu, as "Fundraising - Summer 2005." A link to the conference site is on every page of the course website. You will need your username and password to access the Blackboard site.

All course requirements must be fully met to successfully pass the course. Late or missing assignments, unless you have obtained the approval of the instructor in advance of the due date, will result in an automatic failure.

Texts and Reading Materials

There are two required texts for the course:

  • Michael Seltzer, Securing Your Organization's Future: A Complete Guide to Fundraising Strategies, Revised Edition. The Foundation Center: New York, 2001.

  • Mim Carlson, Winning Grants Step by Step, Second Edition. Jossey-Bass: San Francisco, 2002.



    Recommended Texts:

  • Joan Flanagan, Successful Fundraising: A Complete Handbook for Volunteers and Professionals, Second Edition. Contemporary Books: Chicago 2000.

  • Richard Holloway, Towards Financial Self-Reliance: A Handbook for Resource Mobilization for Civil Society Organizations in the South, Earthscan: London 2001.

  • John Mutz and Katherine Murray, Fundraising for Dummies. IDG Books: Foster City, CA, 2000.

  • Michael Norton, The Worldwide Fundraiser's Handbook. The Directory of Social Change/International Fund Raising Group: London 1998.

  • Stanley Weinstein, The Complete Guide to Fundraising Management, Second Edition. John Wiley & Sons: New York 2002.

    In addition to the readings drawn from the texts, there will be several required readings each week available online. The links to these readings will be on the page for each week and module.

    Course Schedule

    All course participants will work together for the first six weeks of the course with in-class and online discussions, from February 24 through March 31, which includes the four required modules. Afterwards, participants will have until April 29 to complete the remaining two elective modules and any incomplete work from the prior modules.

    Week 1: Introduction to Philanthropy and Fundraising
    June 13 - 19

    Week 2, Module 1: Grant Research
    Planning and Organizing the Grant Proposal
    June 20 - 26

    Week 3, Module 2: Grant Proposal Writing
    June 27 - July 3

    Week 4, Module 3: Planning and Implementing a Capital Campaign
    July 4 - 10

    Week 5, Module 4: Major Donors: Prospect Research and Major Gift Solicitation
    July 11 - 17

    Week 6: Planning and Managing Fundraising
    July 18 - 24

    All Elective Modules Open
    July 25 - August 12

    Module 5: Annual and Direct Appeals: Direct Mail, Telephone and Face-to-Face Solicitation

    Module 6: Planning and Implementing Special Fundraising Events

    Module 7: Planned Giving: Soliciting the Deferred Gift

    Module 8: Corporate Partnerships, Cause-Related Marketing, and Venture Philanthropy

    Module 9: Social Enterprise, Venture Income, and Earned Income

    Module 10: Using the Internet for Online Donations

    Module 11: The Board's Role in Fundraising


    Go to online conference: Blackboard





    URL: http://www.sover.net/~paulven/sit/fr05.html