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This three-credit course will enable participants to successfully obtain funds for nonprofit and nongovernmental organizations through a combination of foundation, corporate and government grants; direct campaigns among donors and private individuals; individual solicitations for deferred gifts; and other fundraising strategies.
Description of Course Requirements
The course is organized around individual topics or "modules." Each participant will complete six of these modules; four of these are required, and the remaining two can be selected from among seven options.
The successful completion of each module requires participation in an online discussion, related readings, and individual demonstration of appropriate competencies through projects, papers and examinations. In the written assignments, you are expected to draw from the readings and to cite your sources using standard citation form.
Required Modules:
- 1. Grant Research & Planning
- 2. Grant Proposal Writing
- 3. Capital Campaigns
- 4. Prospect Research and Major Donors
Elective Modules (choose any two):
- 5. Annual and Direct Appeals
- 6. Special Events
- 7. Planned Giving
- 8. Corporate Partnerships, Cause-Related Marketing, and Venture Philanthropy
- 9. Social Enterprise, Venture Income and Earned Income
- 10. Using the Internet for Online Donations
- 11. The Board's Role in Fundraising
Each participant is required to actively participate in the online discussion for each module during the period in which that module is active, ordinarily one or two weeks. Participation is defined as a minimum of three substantive postings per week on the course discussion board. For the discussion to be useful your posts should be made at least once at the beginning of the week (Thursday or Friday), at the middle of the week (Monday or Tuesday), or at the end of the week (Wednesday).
The discussion board can be found at the SIT Blackboard site, http://commmunity.sit.edu, as "Fundraising - Summer 2005." A link to the conference site is on every page of the course website. You will need your username and password to access the Blackboard site.
All course requirements must be fully met to successfully pass the course. Late or missing assignments, unless you have obtained the approval of the instructor in advance of the due date, will result in an automatic failure.
Texts and Reading Materials
There are two required texts for the course:
Michael Seltzer, Securing Your Organization's Future: A Complete Guide to Fundraising Strategies, Revised Edition. The Foundation Center: New York, 2001.
Mim Carlson, Winning Grants Step by Step, Second Edition. Jossey-Bass: San Francisco, 2002.
Recommended Texts:
Joan Flanagan, Successful Fundraising: A Complete Handbook for Volunteers and Professionals, Second Edition. Contemporary Books: Chicago 2000.
Richard Holloway, Towards Financial Self-Reliance: A Handbook for Resource Mobilization for Civil Society Organizations in the South, Earthscan: London 2001.
John Mutz and Katherine Murray, Fundraising for Dummies. IDG Books: Foster City, CA, 2000.
Michael Norton, The Worldwide Fundraiser's Handbook. The Directory of Social Change/International Fund Raising Group: London 1998.
Stanley Weinstein, The Complete Guide to Fundraising Management, Second Edition. John Wiley & Sons: New York 2002.
In addition to the readings drawn from the texts, there will be several required readings each week available online. The links to these readings will be on the page for each week and module.
Course Schedule
All course participants will work together for the first six weeks of the course with in-class and online discussions, from February 24 through March 31, which includes the four required modules. Afterwards, participants will have until April 29 to complete the remaining two elective modules and any incomplete work from the prior modules.
Week 1: Introduction to Philanthropy and Fundraising
June 13 - 19
Week 2, Module 1: Grant Research
Planning and Organizing the Grant Proposal
June 20 - 26
Week 3, Module 2: Grant Proposal Writing
June 27 - July 3
Week 4, Module 3: Planning and Implementing a Capital Campaign
July 4 - 10
Week 5, Module 4: Major Donors: Prospect Research and Major Gift Solicitation
July 11 - 17
Week 6: Planning and Managing Fundraising
July 18 - 24
All Elective Modules Open
July 25 - August 12
Module 5: Annual and Direct Appeals: Direct Mail, Telephone and Face-to-Face Solicitation
Module 6: Planning and Implementing Special Fundraising Events
Module 7: Planned Giving: Soliciting the Deferred Gift
Module 8: Corporate Partnerships, Cause-Related Marketing, and Venture Philanthropy
Module 9: Social Enterprise, Venture Income, and Earned Income
Module 10: Using the Internet for Online Donations
Module 11: The Board's Role in Fundraising
Go to online conference:
URL: http://www.sover.net/~paulven/sit/fr05.html
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