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MODULES:

Week 1:
Introduction

Week 2, Module 1:
Grant Research

Week 3, Module 2:
Proposal Writing

Week 4, Module 3:
Capital Campaigns

Week 5, Module 4:
Major Donors

Week 6:
Planning for
Fundraising

Module 5:
Annual & Direct
Appeals

Module 6:
Special Events

Module 7:
Planned Giving

Module 9:
Social Enterprise

Module 10:
Online Donations

Module 11:
The Board's Role
in Fundraising

Blackboard

Fundraising Principles and Practices
Module 8: Corporate Partnerships, Cause-Related Marketing, and Venture Philanthropy

Required Readings:
  • Seltzer, Chapter 16

Required online readings:

Optional readings:

Competencies:

  • explain why and how businesses and corporations support nonprofits
  • distinguish between corporate sponsorship and charitable contributions
  • describe the advantages and drawbacks of corporate support for nonprofits
  • determine a nonprofit's eligibility for corporate support
  • define criteria a nonprofit would use in selecting a business partner and managing the relationship

    Demonstration of Competencies:

  • research and write an original case study of an unpublished cause-related marketing effort or partnership between a business and a nonprofit or NGO; include a section on your recommendations for what guidelines a nonprofit or NGO should use in choosing a business partner (three-to-five pages)
    OR
  • interview a business person and/or nonprofit administrator about their experience in a corporate-nonprofit partnership or cause-related marketing effort and report the results of that interview in a three-to-five-page paper
    AND, with either assignment,
  • complete an online exam for this module

    Useful Links: